Airline choice not based on beauty
Wednesday August 22, 2012
Financial Review Latest News
Financial Review Latest News
Ah, no wonder Miranda Kerr looks like the cat that got the cream in the photo announcing her as the new face of Qantas (“Qantas flies a new model with Kerr”, August 18-19). Qantas’ marketing plodders are reportedly paying her north of $1 million for her good looks but I fail to see how that will encourage travellers to choose Qantas.
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